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Online Marketing Blog – TopRank®


12/15/2017 06:05 AM
Digital Marketing News: Google Best Answer, Twitter Threads, Most Viral on Facebook

How Predictive Analytics Can Help Your Business See the Future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your [...]

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12/14/2017 06:30 AM
Content Conversations: Content Marketing Predictions for 2018

Last year around this time, we asked reached out to a series of content experts (many of which are included in this post), to ask them for their top content prediction for 2017. By and large, the explosion of video content was a top prediction and rang true this year. We also received predictions related [...]

The post Content Conversations: Content Marketing Predictions for 2018 appeared first on Online Marketing Blog - TopRank®.


12/13/2017 06:30 AM
4 Search Trends That Made Waves in 2017

For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. “What are the best hiking boots for men?” became “best hiking boots men.” “How many ounces are there in a pound?” became “number ounces pound.” Question words, articles, adjectives, or any such linguistical fanciness would confuse [...]

The post 4 Search Trends That Made Waves in 2017 appeared first on Online Marketing Blog - TopRank®.


12/12/2017 06:30 AM
5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

As our world becomes increasingly connected through the internet, social media and mobile technologies, consumer awareness and engagement around local and global social, economic, political and environmental challenges are soaring to new heights. As a result, people desperately want to invest their time and money where their hearts are by supporting and working for companies [...]

The post 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media appeared first on Online Marketing Blog - TopRank®.


12/11/2017 06:30 AM
3 Unusual Content Marketing Approaches That Actually Work

My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in [...]

The post 3 Unusual Content Marketing Approaches That Actually Work appeared first on Online Marketing Blog - TopRank®.


12/08/2017 06:00 AM
Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids?

TopRank Marketing has partnered with Onalytica for the Women in Tech: Hot Topics and Influencers List for 2018. The list features influencers in the categories of Artificial Intelligence, FinTech, Blockchain, BigData, IoT, EdTech, MarTech, InsurTech, Virtual Reality, and Cyber Security. Onalytica Blog Study: 80% Of Brands Plan To Boost Video Spending In 2018. Of course Facebook and [...]

The post Digital Marketing News: Mobile Beats Desktop, YouTube Stories, Facebook for Kids? appeared first on Online Marketing Blog - TopRank®.


12/07/2017 06:30 AM
5 Outdated Content Marketing Tactics (And What to Do Instead)

Can I interest anyone in an iPhone? No, not the iPhone 8 or X. I’m talking about this bad boy: No takers? But it has a 320X480 pixel screen, 128 Mb of RAM, and a single 2-megapixel camera! Back in 2007, this was the hottest phone on the market. People lined up in front of [...]

The post 5 Outdated Content Marketing Tactics (And What to Do Instead) appeared first on Online Marketing Blog - TopRank®.


12/06/2017 06:05 AM
5 Examples of Influencer Marketing in Action Across the Full Customer Journey

Much of what we hear about influencer marketing is centered around reach and engagement objectives. This is not unlike the early days of social media marketing programs where platform capabilities and user behaviors created a perfect storm for connection and interaction. Fast forward to today and we’ve certainly learned that social media is not a [...]

The post 5 Examples of Influencer Marketing in Action Across the Full Customer Journey appeared first on Online Marketing Blog - TopRank®.


12/05/2017 06:30 AM
How Employee Engagement Helps Drive the Success of Your Marketing Efforts

As our world becomes increasingly driven by digital technologies and the workforce experiences generational shifts, employee engagement is rising as a top focus area for many companies. After all, according to Gallup’s 2017 State of the American Workplace study, just 16% of the American workforce is “actively” engaged. Of course, when employees aren’t engaged, they’re [...]

The post How Employee Engagement Helps Drive the Success of Your Marketing Efforts appeared first on Online Marketing Blog - TopRank®.


12/04/2017 06:30 AM
How 5 B2B Brands Are Using Snapchat and Instagram Stories

B2B brands are usually slow to jump on the latest social media craze train, and with good reason. Their audience might not even be on those social media networks. For example, Snapchat was originally full of teenagers and controversy — not a great place to grow brand awareness or share thought leadership. But my, oh [...]

The post How 5 B2B Brands Are Using Snapchat and Instagram Stories appeared first on Online Marketing Blog - TopRank®.


12/01/2017 06:00 AM
Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color

From golden arches to red bulls, color is fundamental to our recognition of familiar brands and color affects the way people react when they first encounter a company. Vistaprint worked with Dr. Sally Augustin of Design With Color to develop recommendations for the design of places, objects, and services that support desired cognitive, emotional, and [...]

The post Digital Marketing News: F500 Are Visual, LinkedIn on Top, Business of Color appeared first on Online Marketing Blog - TopRank®.


11/30/2017 06:30 AM
Content Marketing Lessons from 4 Holiday Advertising Fails

Making a great holiday ad should be simple. Start with a heartwarming message about love, peace, and goodwill. Add twinkling lights and evergreen trees and families getting warm by a fire. Then add your brand’s logo discreetly toward the bottom right. There you have it – a holiday ad that won’t offend, creep out, or [...]

The post Content Marketing Lessons from 4 Holiday Advertising Fails appeared first on Online Marketing Blog - TopRank®.


11/29/2017 06:30 AM
Content Conversations: How to Hit the Ground Running with Content Marketing in 2018

We are in the final stretch of 2017 which means 2018 will be here before we know it. And unfortunately, Q2 will be here in the blink of an eye. All too often we spend weeks or even months creating a content strategy, and quickly find that by the middle of March, we’ve already abandon [...]

The post Content Conversations: How to Hit the Ground Running with Content Marketing in 2018 appeared first on Online Marketing Blog - TopRank®.


11/28/2017 06:30 AM
12 Industry-Specific Opportunities for Boosting Social Media Engagement

In the ever-changing social media landscape, we marketers are often on the prowl for meaningful data and insights to understand what works, what doesn’t and where our opportunities may lie. As a result, we often turn to industry research and studies, which often feature benchmarks that help us better internalize our own metrics and understand [...]

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11/27/2017 06:30 AM
4 Significant Marketing Channels You Should Adopt in 2018

Regardless of whether you’re a B2B or B2C marketer, your audience is always on the move. With changing devices, interests, and behaviors it’s increasingly difficult to stay in front of your target audience. As the saying goes, ‘a moving target is harder to hit.’ To increase our chances of hitting our targets, we often weave [...]

The post 4 Significant Marketing Channels You Should Adopt in 2018 appeared first on Online Marketing Blog - TopRank®.


11/24/2017 06:30 AM
Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends

How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]
How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs

Top 17 Organic Search Ranking Factors [STUDY]
A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content - with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal

No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
Distrust for social media is on the rise, with close to half of survey respondents saying that Google, Facebook and Twitter are 'untrustworthy.' However, despite the distrust, few plan to stop using social networks and Google. HubSpot

Study Finds Sharp Drop in Time Spent on Facebook
eMarketer reports: "Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago." eMarketer

2017 Consumer Trends Report
What do US consumers care about in 2017? In this new study, social media data shines some light onto what topics of conversation are most prevalent and what conversations are emerging. Crimson Hexagon

The State of E-Commerce in Fast-Moving Consumer Goods [Infographic]
According to MarketingProfs, this infographic "offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce is no longer just an option for FMCG (it's a must-have) and which verticals have seen the most growth."  MarketingProfs

Facebook debuts web-based VR experiences within standard News Feed
Facebook has recently released examples of brands who have developed VR apps with which users can interact in the Facebook News Feed and mobile app. Facebook is calling them "360 experiences". MarketingLand

Google AdWords Editor updates to support budget type option for video ads & more
Google has announced even more updates to their AdWords Editor program. These updates will support new features like Gmail asset-based ads, video extensions and a new budget type option for video ads. Search Engine Land

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news. Have something to share? Tweet to @toprank!

The post Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends appeared first on Online Marketing Blog - TopRank®.


11/23/2017 09:19 AM
The TopRank Marketing Team Reflects & Gives Thanks

Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones. Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a [...]

The post The TopRank Marketing Team Reflects & Gives Thanks appeared first on Online Marketing Blog - TopRank®.


11/22/2017 06:30 AM
Values in Marketing: How Taking a Stand Boosts Your Business

What do Home Depot, Ikea, Dillard’s and REI have in common? They all will be closed for Thanksgiving this year, joined by dozens more major retailers. REI in particular will remain closed through Black Friday as well. On some of the biggest shopping days in the U.S., these retail giants are encouraging potential customers to [...]

The post Values in Marketing: How Taking a Stand Boosts Your Business appeared first on Online Marketing Blog - TopRank®.


11/21/2017 06:30 AM
Content Conversations: Top Content Marketing Lessons Learned in 2017

One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals [...]

The post Content Conversations: Top Content Marketing Lessons Learned in 2017 appeared first on Online Marketing Blog - TopRank®.


11/20/2017 06:30 AM
What All Marketers Can Learn from Fast Food Giants Crushing Twitter

There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion [...]

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