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Online Marketing Blog – TopRank®


10/13/2017 06:00 AM
Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads

Video Ads Are Finally Coming to LinkedIn (client) – When LinkedIn began allowing users to upload videos in August, video ads seemed like an inevitability, and they are now one step closer. LinkedIn announced today that it is running a closed beta test of video for sponsored content “with a limited number of advertisers.”  AdWeek Twitter [...]

The post Digital Marketing News: Twitter Happening Now, Snapchat Context Cards, LinkedIn Video Ads appeared first on Online Marketing Blog - TopRank®.


10/12/2017 06:30 AM
Will More Tweet Space Equal More Value for Your Twitter Audience?

Last month, Twitter made big headlines after announcing it was in the midst of testing 280-character tweets as a way to give users more room to “express” themselves. The announcement came a little more than a year after Twitter stopped including links and photos in character counts. “We want every person around the world to [...]

The post Will More Tweet Space Equal More Value for Your Twitter Audience? appeared first on Online Marketing Blog - TopRank®.


10/11/2017 06:30 AM
Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B

To open up the 2017 MarketingProfs B2B Marketing Forum, Chief Content Officer Ann Handley shared a challenge for attendees to keep top of mind while at the conference (in addition to tap dancing, but more about that later): #1 – Find Your Squad This has been a running theme for the B2B Marketing Forum for [...]

The post Making B2B Marketing Gold: A Look Back at MarketingProfs B2B Marketing Forum #MPB2B appeared first on Online Marketing Blog - TopRank®.


10/10/2017 05:42 PM
Content Marketing Platform BuzzSumo Acquired by Brandwatch

It’s no mystery that I’m a big fan of BuzzSumo. I’ve been a customer since they launched and have advocated for the platform in blog posts, interviews and marketing presentations all over the world – including keynoting at the BuzzSumo ContentSEO conference in New York. I’ve also been a fan of Brandwatch after my pal [...]

The post Content Marketing Platform BuzzSumo Acquired by Brandwatch appeared first on Online Marketing Blog - TopRank®.


10/10/2017 12:11 PM
Learn How to Connect Actions to Results Using Marketing Attribution

We’ve all been there. The big marketing campaign you spent months on just ended, it was a smashing success! Champagne was popped, there were pats on the back all around, life was good. But when the dust finally settles, you’re left staring a mountain of data square in there eyes, wondering if the marketing attribution [...]

The post Learn How to Connect Actions to Results Using Marketing Attribution appeared first on Online Marketing Blog - TopRank®.


10/10/2017 06:30 AM
Everything You Need to Build a LinkedIn Marketing Tactical Plan

Over the last five years, we’ve seen an evolution in the way B2B marketers are talking about and using social media. We’ve evolved from asking “Should we be doing it?” to “Is what we are doing worth it?” to now “How do I make this really effective channel even more effective?”. According to a recent [...]

The post Everything You Need to Build a LinkedIn Marketing Tactical Plan appeared first on Online Marketing Blog - TopRank®.


10/09/2017 11:09 AM
If You Only Had $1k to Invest in Content Marketing, How Would You Spend it?

Budget is always top of mind for content marketers, but especially this time of year. In order to get even close to the budget that you want or need, you have to justify the spend. Unfortunately, we’ve been ineffective at content for a while. But the question is, can we change the narrative? In his [...]

The post If You Only Had $1k to Invest in Content Marketing, How Would You Spend it? appeared first on Online Marketing Blog - TopRank®.


10/09/2017 06:30 AM
Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden

Last week at Marketing Profs B2B Forum it was pretty clear B2B marketers are more interested in influencer marketing than ever before. Lee Odden’s session – Why to ROI: B2B Marketing Case Studies for Success– promises to deliver not only why influencer marketing is something we should all be talking about, but also how to [...]

The post Why to ROI: Proving the Value of B2B Influencer Marketing with Lee Odden appeared first on Online Marketing Blog - TopRank®.


10/06/2017 06:30 AM
Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls

How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]
Selling doesn't have to be 'sleazy' -- it can be helpful, timely and informative. This infographic shows exactly how to perfect your website's sales page to be informative, helpful, and not at all creepy to your intended buyers. MarketingProfs

YouTube Changes Rules Regarding Videos With External Links
YouTube is restricting which accounts are able to add external links at the end of videos. The new requirements are that the user is a member of the YouTube Partner Program and your channel must have 10,000 total public views (or more). Search Engine Journal

Instagram Adds Polls in Stories, New Creative Tools
Instagram is adding a new way for users to conduct polls using a sticker option that allows users to ask a question within their Instagram Stories and see results from followers as they engage with the polls. Social Media Today

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates
This week, Google announced several AMP technical updates. Updates include scrolling animations, responsive sidebar, native video analytics and support, improved client ID information and fluid-ad support for publishers. Search Engine Land

YouTube Advertising: New Research and Insights for Marketers
Considering advertising on YouTube but unsure of best practices and next steps? This roundup of news and insights from Social Media Examiner shows four key insights and takeaways to help you get started or optimize your current program. Social Media Examiner

LinkedIn to launch Talent Insights, a new analytics tool, as it dives deeper into data
TechCrunch reports: "LinkedIn Talent Insights, a self-service, big data analytics product that will let recruiters make deeper queries into statistics for hiring and employment, based on LinkedIn data. Talent Insights is being announced in a closed beta today at the company’s Talent Connect event, with a full launch in 2018." TechCrunch

Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers
Snapchat has released its latest AR ad format. Now advertisers can create their own versions of Snapchat's 3D World Lenses. This will allow users to augment videos shot with their device's rear facing cameras with animated 3D objects. Marketing Land

80% of Instagram Users Voluntarily Connect With a Brand on the Platform
According to Instagram's COO, Marne Levine, 80% of users connect to a business voluntarily. She said: "Shrinking the distance between businesses and customers and bringing you closer to the things that matter to you is really something that we’re focused on.” AdWeek

What were your top digital marketing news stories this week?

We'll be back next week with more news! Have something to share? Tweet to @toprank or @Tiffani_Allen, or shoot a message over to the newsroom.

The post Digital Marketing News: The Perfect Sales Page, YouTube Changes & Instagram Polls appeared first on Online Marketing Blog - TopRank®.


10/05/2017 06:30 AM
The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B

73% of Americans have binged on content. If you’re like me, you’re probably thinking of those rainy Sundays spent on a Netflix bender. Netflix, Hulu, HBOGo make it so easy to continue the binge. One more episode, you think, as the next installment automatically queues up. Finished Stranger Things in one weekend? Here are 6 [...]

The post The Netflix Experience: Create Binge-Worthy B2B Content with Ardath Albee #MPB2B appeared first on Online Marketing Blog - TopRank®.


10/04/2017 05:30 AM
Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B

For some people the happiest place on earth is Disneyland, for me, it’s the annual MarketingProfs B2B Marketing Forum in Boston. Last week, I ran a poll on Twitter to see what people were looking forward to most at the B2B Marketing Forum, and while many are interested in learning new B2B tactics and meeting [...]

The post Must-See Sessions & Top Tips for Finding Your Squad at #MPB2B appeared first on Online Marketing Blog - TopRank®.


10/03/2017 06:06 AM
50 Top B2B Marketing Influencers 2017

It’s October and you know what that means? Its B2B Marketing influencer speaker list time again. One of my all-time favorite conferences is MarketingProfs B2B Forum in Boston and for the past few years I’ve had some fun listing out a top list of speakers ranked by influence around the topic of “B2B marketing”. As [...]

The post 50 Top B2B Marketing Influencers 2017 appeared first on Online Marketing Blog - TopRank®.


10/02/2017 06:30 AM
2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success

As a community, content marketers have experienced some significant ups and downs over the years. For every step forward we take toward content success, it sometimes seems like we take a couple backwards. But perhaps, this will be the year that changes. Content Marketing Institute and MarketingProfs just released their annual report–The 2018 B2B Content [...]

The post 2018 B2B Content Marketing Report Indicates Marketers are Finding Content Marketing Success appeared first on Online Marketing Blog - TopRank®.


09/29/2017 06:30 AM
Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google

The Content Preferences of LinkedIn Members [Infographic]
What kinds of content do LinkedIn users prefer? A new infographic shows that LinkedIn users prefer content that's informative, educational and relevant. MarketingProfs

Giving you more characters to express yourself
Twitter recently announced they're giving us an additional 140 characters with which to convey our deepest, Tweetiest thoughts by upping their character count to 280. They believe this will encourage more active posting on their platform. Twitter

Apple switches from Bing to Google for Siri web search results on iOS and Spotlight on Mac
Apple has finally made the plunge with Google - when you search with Siri on your iOS device or Mac, you'll be shown search results from Google. In other news, none of that would have made any sense 20 years ago (according to Josh Nite). TechCrunch

Adding LinkedIn’s Profile Card on Office 365 Offers a Simple Way to Build a Professional Relationship
LinkedIn and Microsoft have made it official recently with the anticipated rollout of the ability to integrate your personal LinkedIn profile card with your Office 365 profile. Full details and how-to's are available, and the release will happen over the next couple of weeks. LinkedIn

Know Their Intention, Get Their Attention: New Ways to Connect and Measure on YouTube
Google has announced four new tools to help brands and users "capture the attention of your audience on YouTube." These tools include Custom Affinity Audiences, Video Ad Sequencing and more. Inside AdWords

Instagram Hits 800 Million Monthly Users, Adding 100 Million in Just 5 Months
AdWeek reports: "After announcing this morning that Instagram has 2 million advertisers, the Facebook-owned app also says that it has 800 million monthly users, up from 700 million in April." AdWeek

Report: The future of paid-search marketing is machine learning and AI
"Machine learning-optimized campaigns saw 71 percent better conversion rates and lower CPCs than those not using it." At least, that's what Search Engine Land makes of the recent report from Acquisio. Search Engine Land

Only A Third Of Ad Execs Trust Their Audience Data, Measurements
According to a recent survey, only 33% of advertising executives consider their data to be completely trustworthy. Only 29% said they felt their audience analytics/measurement was completely accurate. MediaPost

What were your top digital marketing news stories this week?

We'll be back next week with more digital marketing news! If you have something to share, pass it along to the newsroom or Tweet me @Tiffani_Allen or @toprank.

The post Digital Marketing News: LinkedIn Top Content, Twitter Gets Character & Apple Goes Google appeared first on Online Marketing Blog - TopRank®.


09/28/2017 06:30 AM
Funny Content, Serious Business: How to Use Humor in Content Marketing

Everyone likes a good joke. Everyone wants to be entertained. But when it comes to using humor in content marketing, people still hesitate. We are, after all, not here purely to entertain. Our content needs to serve a business purpose, inspire action, and rack up the sweet, sweet conversions. Can potential buyers really take your [...]

The post Funny Content, Serious Business: How to Use Humor in Content Marketing appeared first on Online Marketing Blog - TopRank®.


09/27/2017 06:30 AM
Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas

As a content marketer, you know that your target audience needs to be at the center of your content strategy. After all, modern content marketing was born to help you create valuable content that satisfies your audience’s quest for answers throughout their customer journey. However, as the digital landscape becomes increasingly crowded with content — [...]

The post Beyond Google Keyword Planner: 7 Easy-to-Use SEO Research Tools for Generating Content Ideas appeared first on Online Marketing Blog - TopRank®.


09/26/2017 06:30 AM
Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones

In this era of social media, brands need to look at their social outreach in a different light. Which means that sometimes, you have to break the social media rules. Spike Jones, Vice President Strategy at Spredfast outlined a new type of social success at the September Minnesota Interactive Marketing Association (MIMA) event. As Spike [...]

The post Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones appeared first on Online Marketing Blog - TopRank®.


09/25/2017 06:30 AM
Learn Influencer Marketing 5 Ways

A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: “Is influencer marketing a real trend?”. Looking back on my experience in digital marketing over the [...]

The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRank®.


09/22/2017 06:30 AM
Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report

Predictive Analytics: Predicting Customer Behavior to Improve ROI
As marketers, we’re always trying to stay ahead of the curve. But, does that curve factor in what customers or clients are looking for? This infographic shows us how predictive analytics can help do just that. Business 2 Community

IAB sets up Blockchain Working Group for advertising
Does blockchain have a place in marketing? According to recent reports, blockchain is no longer only for those trading bitcoin, it can provide a highly secure and transparent way to manage funds. MarketingLand

2017 Email Marketing Industry Report
Marketers are feeling overwhelmed. They don’t have the resources needed to do the marketing they’d like to do. This is evident in email marketing particularly because many marketers surveyed say email marketing drives ROI but it’s not integrated with their marketing strategy overall. Digital Marketing Depot

[REPORT] The State of Social Video 2017: Marketing in a Video-First World
“According to Cisco, video will make up 80% of consumer online traffic by 2020, and Mark Zuckerberg said he sees video ‘as a mega trend on the same order as mobile.’ Animoto set out to shed light on the video-first landscape.” Animoto

Apple’s New Animojis Are the Latest Sign That Brands Need to Embrace Augmented Reality
Tailing on the news of the release of Apple’s new iPhones, there is an exciting new development. What happens when you mix artificial intelligence and a leading technology company? You get, animojis! Apple’s version of the Snapchat’s Lens, this feature enables brands to connect with younger audiences in a meaningful way. AdWeek

Email Marketing To Total $22.2 Billion In 2025: Study
MediaPost reports: “The total dollar volume of email marketing will hit roughly $22.2 billion by the end of 2025, for a compound annual growth rate (CAGR) of 19.60%, according to a study by Transparency Market Research. Last year, the annual total was U.S. $4.5 billion.” MediaPost

Google Offers Olive Branch to Publishers by Relaxing Policy on Subscription Sites
According to The Wall Street Journal - but not yet confirmed by Google - Google is ending their ‘First Click Free’ policy on paywall gated articles through SERPs. This could reportedly help publishers boost subscriptions. The Wall Street Journal

Google Search App to Suggest Related Content
Content creators rejoice! Google is reportedly now showing related content in Google searches based on what content other searchers have viewed based on their related searches. Search Engine Journal

What were your top digital marketing news stories this week?

We'll be back next week with more top news! Need more in the meantime? Follow @toprank for daily updates.

The post Digital Marketing News: Predictive Analytics, Blockchain and Email Marketing Industry Report appeared first on Online Marketing Blog - TopRank®.


09/21/2017 06:30 AM
LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video. What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, [...]

The post LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know appeared first on Online Marketing Blog - TopRank®.


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